Tuesday, April 10, 2012

Setting Up Shop

We have begun our search for writers and custom item creators!

Part of our goal for Liberty's Standard is to gather together a network of people from all walks of life.  We want to attract more than just "gun people" to our website.  Traditional gun shops and gun websites are nice, but let's face it, they seem to attract a certain type of people.  And this certain type of people tends to stick to themselves and not really get along with anybody else.  (for the most part)  When Ben finished his gunsmith training and was looking to set up his new gun shop, he realized this and decided he wanted to step outside of the norm and create a gun shop that would attract more than just your traditional gun lovers.  And the idea for Liberty's Standard was born!

The idea behind Liberty's Standard is to attract not only your traditional gun lovers (because gun lovers are cool!) but to also attract people from other areas.  The goal of Liberty's Standard is to sell more than just guns. Liberty's Standard, even though it was created by a gunsmith, is actually more of a shop that specializes in all kinds of custom and semi-custom items.  In order for this to happen, Ben has been spending the past few weeks searching for people who have hobbies that are worth some money.  Even though the search has only been going on for a little while, we already have a plethora of product ideas, as well as the people in place to start making these products!

Another idea we had to help make Liberty's Standard stand out from among the crowd was to attach a short, fictional story to each item that enters the Liberty's Standard store shelves.  This not only attracts a whole new area of people, the story readers and story lovers, but it also creates an emotion for each and every item we sell.  Now, instead of just offering our customers really cool customized items, now we offer our customers really cool customized items that have a story, and therefore a unique emotion, attached.  How cool is that?

So anyways, we have begun our search for writers and we already have a growing list of talented authors on our team.  I am so excited for the Grand Opening of Liberty's Standard so we can start putting our ideas, and our new team, into action!

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